A lot more than 212 million men and women have watched their YouTube videos, and their customers consist of Eva Longoria and Christina Aguilera. Relationship guru Mathew Hussey makes their Australian television first.
We arrive early to the London event space for which Matthew Hussey is mostly about to regale an market together with his trademarked techniques to “get the guy”. It’s still 30 mins until showtime but within the auditorium every seat is complete. The speakers blast The Jackson 5’s “I would like you right back” and Charlie Puth’s “How Long”. Female ushers a military in thin jeans and white tops, high-five me personally when I walk last. “This will probably improve your life! ” chirps one, fizzing with power. The area is teeming with a huge selection of females, from very early 20s hipsters to women in their 60s wanting to listen to Hussey, whose mix of charm and directness has made him one thing of an Our Man Behind Enemy Lines. (The war is dating, enemy lines are males. All guys. )